This Blog hits home. With the prevalence of email, getting noticed is a huge challenge. Offering value by providing great content is the way to get noticed and a winning headline is a must. Read her article, it is concise, informative and actionable. It will also help keep your emarketing from ending up in the spam filter.
http://achievement.im/8/how-to-write-headlines-7-tips-for-writing-effective-marketing-headlines/
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